Skip to content


Maximising Your Properties Sales Value

Penny Wood Lane Boutique Real Estate Agency in Cairns and Mackay apply the following summarised process to our sales listings;

  • Assess the properties estimated conservative price range in it’s current presentation based on relative sales data
  • Provide recommendations on improvements to increase your properties value
  • Arrange quotes and manage trades to estimate project budget and timelines for proposed improvements
  • Consult with sellers around budget, resources and provide ‘Pay Later’ options to cover your upfront costs (Payable at settlement)
  • Provide ‘Off-market’ and ‘On-market’ strategies targeting active and passive buyers in your entire market
  • Complete Agency Agreements and the Form 06
  • Initiate ‘Fast Trust’ property information gathering process eg. building reports, council approvals, council rates information, warranties, town planning
  • Activate neighbours for both pre-market purchasing opportunities and street presentation
  • Coordinate media assets such as professional photography, drone photography, Illustrated floor plan and 3D Virtual Reality
  • Arrange property staging and styling – We have multiple in-house options available depending on your property and personal circumstances
  • Advertise the property by targeting high-intent buyers through our tailored communication and marketing strategy
  • Create healthy competition at both private and open viewings within a trust environment based on our unique ‘Fast Trust’ methodology
  • Written feedback and reporting data collected from all enquiries including our compulsory written buyer’s survey
  • Initiate offer deadlines for proposed multiple offer situations and deliver request for information for proposed offer
  • Complete signed offers on REIQ and QLD Law society recommended forms for best practice
  • Negotiate offers, exchange dated contract and continue a proactive buyer engagement process if contract is conditional
  • Coordinate handover and settlement process once offer is unconditional


Here is a live video from our Penny Wood Lane Facebook page that sheds some light on our Fast Trust Process of House Price Maximisation.