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Time for a change?

If you are seeking a Real Estate Agent in Cairns or Mackay who is committed to the process of attracting premium buyers, creating healthy competition for your property and maximising the sales value of your property, then you have come to the right place.

Penny Wood Lane is a Boutique Real Estate Agency specialising in residential property sales and short term holiday letting in Cairns and Mackay in Queensland.

The team at Penny Wood Lane understand the importance of trust and forming long lasting relationships on a deeper frequency. They are conscious human beings and experts in their field.

When you choose Penny Wood Lane Real Estate Agents, you are choosing attention to detail, elite level customer service and professional excellence in every aspect of your experience. You will receive accurate, current and true information for your critical decision making. This is part of the PWL brand promise to you.

If you are planning a real estate transaction in Cairns or Mackay in the future, make sure you speak with our team at Penny Wood Lane – Boutique Real Estate Agency.

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Penny Wood Lane

Boutique Real Estate Agency - Cairns, Far North Queensland & Mackay Region

Penny Wood Lane

21 hours ago

No plans for the weekend…no worries.From where you’d rather be…Palm Cove, Far North Queensland 👌📸 IG/tiffanywarnerphotography ... See MoreSee Less

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Penny Wood Lane

2 days ago

🔥 INVESTOR ALERT: High-Yield Apartment Blocks in Regional QLD 🔥Looking for strong rental returns and capital growth potential? We’ve got exclusive access to high-performing strata-titled unit blocks in Mackay & Cairns 💥 Coming Soon:🏘️ 12 x 2 Bed + 1 Bath + Garage | 1,171sqm | From $3.6M🏘️ 8 Units (1 x 3 Bed + 2 Bath + Carport & 7 x 2 Bed) | 1,022sqm | From $2.5M✅ UNDER CONTRACT: 8 x 1 Bed Units (600sqm) – SOLD FAST✅ Buyers ready for blocks of 2, 3 & 4 – We need more stock!📈 Why Regional QLD?Strong yieldsGrowing demandLow vacancy ratesLifestyle-driven migration💼 Our network includes high-net worth individuals actively seeking deals in Cairns & Mackay. If you’re selling, we want to hear from you. If you’re buying, don’t miss these opportunities.Paul Bryan 0432 244 156Liveability Real Estate Specialist#PropertyInvestment #HighYield #Mackay #Cairns #QLDProperty #ApartmentBlock #RealEstateDeals #InvestorReady #OffMarketOpportunity ... See MoreSee Less

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Penny Wood Lane

2 days ago

🏡✨ Families Are Flocking to Regional Queensland – Here’s Why ✨📦The great migration to regional QLD is gaining serious momentum — and the numbers are in. 📊According to the latest Muval Family Relocation Report (based on 41,000+ moves over 6 years), for every 1 family leaving regional Queensland, 2.48 are moving in. That’s the highest inbound-outbound ratio in the country. 🌴🔥So what’s driving this trend?🛣️ Brisbane is both the exit point AND the gateway.A huge 1 in 4 families leaving Greater Brisbane are staying in QLD — they’re just heading regional. Why?➡️ More space➡️ Slower pace➡️ Affordable homes➡️ Better lifestyle — without losing access to work and services.But it’s not just Brissie locals making the move...👉 22.3% of newcomers are from Greater Sydney👉 21.9% are from Greater Melbourne💬 “Families are chasing space, beaches and better living conditions – without the pressure of a big-city mortgage,” says Muval CEO James Morrell.📍 Top regional destinations:Sunshine Coast – 3.28 families in for every 1 out 🥇Wide Bay – 2.71CAIRNS – 2.19Central QLD – 2.04Gold Coast – 1.99At the same time, Sydney’s Inner South has just 0.18 incoming families per outgoing family — and all of the top “losing” areas were in Sydney, Melbourne, and Canberra.🏠 What kind of homes are families moving into?85% of family moves are house-to-house — the classic family home still reigns supreme.1 in 4 are “trading down” — selling a home worth 20–50% more than the one they’re buying.17% are moving from owning to renting — only 6.3% are doing the reverse.📉 With the Home Loan Affordability Index at its lowest point in over a decade, owning in the cities is becoming harder — and regional QLD is offering a smarter path forward.🧠 In fact, the 2025 PRD “Smart Moves” Report named CAIRNS, Whitsundays, and Southern Downs among the top 10 most affordable regional markets on the East Coast — up to 30–46% cheaper than Brisbane.Add Gladstone, Townsville, MACKAY, Toowoomba, Ipswich, Bundaberg, and Fraser Coast to the list — and it’s easy to see why families are packing up and heading north. 🚗🌞💬 If you are selling a property in regional Queensland it's important to apply a marketing approach that creates competition between the local buyers and those migrating inwards. The two buyer types have different perceived values and motivations. Creating healthy competition in a TRUST ENVIRONMENT amongst these buyers is the key to maximising your position. It's regional Queenslands time to shine!Paul Bryan 0432 244 156Liveability Real Estate Specialist ... See MoreSee Less

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Penny Wood Lane

3 days ago

How do I find the best real estate agent for me?Choosing the right real estate agent is one of the most important decisions you'll make when it comes to selling your home. And let’s be honest—real estate agents don’t always top the list of most trusted professionals. In fact, they consistently rank in the bottom three of public trust surveys. So how do you find the right agent for you?The industry often pushes the idea that the best agent is the one who sells the most properties. But is volume really the best measure of success?In my opinion, the answer is no.While high-volume agents might appear successful, the reality is that handling too many listings can limit their capacity to deliver a high level of service. You can’t be in 20 places at once. Selling your property is a serious decision, and you want someone who can respond quickly—not just to you, but to your potential buyers as well.What to Look for in a Great Real Estate AgentHere’s what I believe truly matters when choosing an agent:1. ResponsivenessTimely communication is everything. An agent who replies quickly to your emails, answers your calls, and keeps you in the loop is invaluable. Before committing, test this: send them an enquiry and see how long they take to respond.2. Emotional IntelligenceReal estate is not just about bricks and mortar—it’s about people. Great agents read the room, adapt to different situations, and handle negotiations with sensitivity and awareness. They listen more than they talk and tailor their service to your needs.3. Strong Negotiation SkillsNegotiation is an art and a science. Good agents understand the “laws” of negotiation—how to ask the right questions, uncover motivations, and create win-win outcomes. They don’t make assumptions or push you into decisions. They present options and guide you with clarity and confidence.4. Thorough PreparationTop agents are organised and do their homework. They know every detail about your property—often more than the owner. They conduct full due diligence and prepare for questions from buyers so you’re never caught off guard. And if they don’t know something, they find out. No guesswork.5. Expert Property PresentationPresentation matters. The best agents help you prepare your home to maximise appeal and perceived value. They’ll offer honest feedback, not just flatter you. Expect high-quality photography, coloured floorplans, and immersive 3D virtual tours—not fake furniture or overly edited photos. Buyers trust what they can see clearly.6. Fast Action and Follow-UpTime affects price. Good agents know how to create urgency without pressure. They follow up with buyers, ask the right questions, and gather valuable insights. And no, a text-only follow-up doesn’t cut it. If they’re not calling, they’re not engaging.7. Integrity Over EgoThe best agents don’t flash their success with showy cars, designer suits, or inflated egos. They’re classy, composed, and focused on you. Their confidence comes from experience and results—not a need to impress.8. Data-Driven ApproachFacts and figures matter. You want an agent who backs up their advice with real market data—not just opinions, hearsay, or feel-good stories. They should be clear about how they approach pricing and process, and never make empty price promises just to win your listing.A Few More Things to ConsiderBe Careful Choosing a FriendIt might feel natural to choose a friend to sell your home, but friends and business don’t always make the best mix—unless you're absolutely certain your friend is a seasoned professional. Even then, I’d recommend getting a second opinion. Make sure they truly have their finger on the pulse of the market. If they don’t, it could cost you thousands—and put your friendship at risk.Fees and Charges: Value Over CostIt’s easy to see the cost of something—but the real value only becomes clear after the deal is done. Choosing a cheaper agent might seem like a way to save money, but when it comes to negotiating the sale of your biggest asset, do you really want the cheapest option?Here’s a question worth asking:If every agent charged the exact same fee, who would you choose?That answer will tell you who you truly believe can get the best result—and that’s the person you should go with.In Summary: Trust Is EverythingAt the end of the day, choose an agent you trust. Someone who listens to your goals, offers clear and honest advice, and puts your interests above all else. Selling a property isn't just a transaction—it's a major life decision. The right agent will guide you through it with skill, strategy, and care.Your home deserves more than a quick sale or a flashy campaign. Choose an agent who brings real value—not just empty promises.Paul Bryan 0432 244 156Liveability Real Estate Specialist ... See MoreSee Less

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